000 -LEADER |
fixed length control field |
02065cam a2200373 a 4500 |
001 - CONTROL NUMBER |
control field |
17050570 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170103173123.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
111118s2012 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2011046749 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470683668 [paperback] |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sorensen, Hans Eibe |
245 10 - TITLE STATEMENT |
Title |
Business development : |
Remainder of title |
a market-oriented perspective / |
Statement of responsibility, etc |
Hans Eibe Sorensen |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Hoboken, New Jersey : |
Name of publisher, distributor, etc |
Wiley, |
Date of publication, distribution, etc |
c2012 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 553 pages : |
Other physical details |
illustrations ; |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type |
volume |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Source of acquisition |
Megatext Phil., Inc. |
Purchase price |
P 4680.00 |
Deans/Chairperson |
|
Department |
|
Subject Category |
BSBA-Marketing Management |
546 ## - LANGUAGE NOTE |
Language note |
English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Strategic planning |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Type of record |
Reference (MAIN) |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
christy [new] |
Date encoded |
07/04/2014 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
ida[checked and edited] |
Date encoded |
07/23/2015 |