| 000 -LEADER |
|---|
| fixed length control field |
02733cam a2200433 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13700726 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170103182205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040826s2005 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004020375 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071327039 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Winning corporate reputation strategies : |
| Remainder of title |
lessons from asia pacific / |
| Statement of responsibility, etc |
Edited by Mark Chong & Jin Montesano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Singapore : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 178 pages : |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Foreword -- Preface -- Contributors -- Chapter One: Introduction -- Chapter two: Pollution and the fragrant harbor-why china light & power's stakeholder engagement with customers may help clear the air in Hong Kong -- Chapter three: Ensuring corporate sustainability through social responsibility-diageo and responsible drinking -- Chapter four: Communicating with the asian customer-lessons from the agrifood sector -- Chapter five: cosmetic regulatory harmonization in asean-a view from industry -- Chapter six: Building corporate reputation through community involvement and strategic partnerships-kraft hope kitchens in china -- Chapter seven: Infusing corporate values and delivering brand promise-singapore airlines' experience -- Chapter eight: Five roles of social media in managing a company's reputation challenges -- Chapter nine: Corporate affairs in India-moving from a shareholder to a stakeholder world -- Chapter ten: Corporate affairs in china -- Includes index |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Megatext Phil. Inc. |
| Purchase price |
P 1260.00 |
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social responsibility of business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Charitable contributions |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporate image |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chong, Mark |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Montesano, Jin |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0422/2004020375.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0616/2004020375-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0616/2004020375-d.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Reference (MAIN) |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
christy[new] |
| Date encoded |
07/05/2014 |
