000 -LEADER |
fixed length control field |
02286cam a22004094a 4500 |
001 - CONTROL NUMBER |
control field |
12687529 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150723111421.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020226s2002 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002002217 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9812470522 [newsprint] |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
245 10 - TITLE STATEMENT |
Title |
Marketing for hospitality and tourism / |
Statement of responsibility, etc |
Philip Kotler, John Bowen, James Makens |
250 ## - EDITION STATEMENT |
Edition statement |
Third edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, New Jersey : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
c2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 893 pages: |
Other physical details |
color illustrations ; |
Dimensions |
26 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references, glossary and index |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: 1 Introduction: marketing for hospitality and tourism -- 2 Service characteristics of hospitality and tourism marketing -- 3 The role of marketing strategies -- 4 The marketing environment -- 5 Marketing information systems and marketing research -- 6 Consumer markets and consumer buying behavior -- 7 Organizational buyer behavior of group market -- 8 Market segmentation, targeting, and positioning -- 9 Designing and managing -- 10 Internal marketing -- 11 Building customer loyalty through quality -- 12 Pricing products: pricing considerations, approaches, and strategy -- 13 Distribution channels -- 14 Promoting products: communication and promotion policy and advertising -- 15 Promoting products: public relations and sales promotion -- 16 Electronic marketing: internet marketing, database marketing, and direct marketing -- 17 Professional sales -- 18 Destination marketing -- 19 New Year's marketing plan |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Deans/Chairperson |
|
Department |
|
Subject Category |
HRM |
546 ## - LANGUAGE NOTE |
Language note |
English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Hospitality industry |
General subdivision |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Tourism |
General subdivision |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bowen, John |
Fuller form of name |
(John T.), |
Dates associated with a name |
1948- |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Makens, James C. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Type of record |
Reference (MAIN) |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
ida[new] |
Date encoded |
02/26/2015 |