| 000 -LEADER |
|---|
| fixed length control field |
02489cam a22004094a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
11926887 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170104165442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000301s2001 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
00028318 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781285074733 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Newsom, Doug |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public relations writing : |
| Remainder of title |
form and style / |
| Statement of responsibility, etc |
Doug Newsom, Jim Haynes |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tenth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
Wadsworth/Cengage Learning, |
| Date of publication, distribution, etc |
c2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 361 pages : |
| Other physical details |
illustations ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Wadsworth series in mass communication and journalism |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Part 1: PR writing: role and responsibility; Chapter 1: Public relation and the writer, Chapter 2: Ethical and legal responsibilities of the PR writer, Chapter 3: Persuasion -- Part 2: Preparing to write; Chapter 4: Research for ten public relations writer, Chapter 5: The public relations planning process -- Part 3: Writing principles; Chapter 6: Writing to clarify and simplify the complex: style and content, chapter 7: Grammar, spelling and punctuation -- Part 4: Writing for social media and converge traditional media; Chapter 8: PR's role in social media: monitoring and participating, Chapter 9: Media kits, media pitches, backgrounder and columns, chapter 10: Writing for "traditional" or "legacy" media -- Part 5: Writing for select stakeholders/public's; Chapter 11: Email, memos, letters, proposal, and reports, Chapter 12: Crafting messages for controlled media, Chapter 13: newsletter, Chapter 14: Magazine and brochures, Chapter 15: Speeches presentation and other orally delivered messages, Chapter 16: Crisis communication |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
CD BOOKS |
| Purchase price |
P 7440.00 |
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Human Resouce Development Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Authorship |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business writing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hynes, Jim |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Reference (MAIN) |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
janemerry[new] |
| Date encoded |
07/07/2014 |
