000 -LEADER |
fixed length control field |
01658cam a2200409 a 4500 |
001 - CONTROL NUMBER |
control field |
15915763 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150723092903.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090921s2010 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009039009 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073404769 [newsprint] |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
CDX |
-- |
DLC |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior & marketing strategy / |
Statement of responsibility, etc |
J. Paul Peter, Jerry C. Olson. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Consumer behavior and marketing strategy |
250 ## - EDITION STATEMENT |
Edition statement |
Ninth edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
c2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 554 pages : |
Other physical details |
illustrations ; |
Dimensions |
27 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: Section 1 A perspective on consumer behavior -- Section 2 Affect an cognition and marketing strategy -- Section 3 Behavior and marketing strategy -- Section 4 The environment and marketing strategy -- Section 5 Consumer analysis and marketing strategy |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Deans/Chairperson |
|
Department |
|
Subject Category |
BSBA-Marketing Management |
546 ## - LANGUAGE NOTE |
Language note |
English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olson, Jerry C. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Type of record |
Reference (MAIN) |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
Girlie[new] |
Date encoded |
04/24/2015 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
ida[checked and edited] |
Date encoded |
07/20/2015 |