000 -LEADER |
fixed length control field |
01383nam a22003255a 4500 |
001 - CONTROL NUMBER |
control field |
16442472 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170104180749.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100901s2010 cau 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010936207 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
13: 9780077121891 [paperback] |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Biemans, Wim G. |
245 00 - TITLE STATEMENT |
Title |
Business to business marketing : |
Remainder of title |
a value-driven approach / |
Statement of responsibility, etc |
Wim G. Biemans |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
McGraw-Hill Higher Education, |
Date of publication, distribution, etc |
c2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 362 pages : |
Dimensions |
illustrations ; |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type |
volume |
Source |
rdacarrier |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: Part 1. Understanding business to business marketing -- Part 2. Making sense of customers and markets -- Part 3. Defining superior value for customers -- Part 4. Translating the value proposition into marketing instruments -- Part 5. Marketing evaluation and control -- Part 6. Implementing a value-creating organisation; Includes bibliographical references and index |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Source of acquisition |
Cagnaan Book Sales |
Purchase price |
P 490.00 |
Deans/Chairperson |
|
Department |
|
Subject Category |
BSBA-Marketing Management |
546 ## - LANGUAGE NOTE |
Language note |
English |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
0 |
b |
ibc |
c |
orignew |
d |
2 |
e |
epcn |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Type of record |
Reference (MAIN) |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
ida[new] |
Date encoded |
07/10/2014 |