000 -LEADER |
fixed length control field |
01709pam a2200397 a 4500 |
001 - CONTROL NUMBER |
control field |
1578176 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170104182350.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
930312s1994 ilua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
93012894 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071263634 [paperback] |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
n-us--- |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
20 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lehmann, Donald R. |
245 10 - TITLE STATEMENT |
Title |
Analysis for marketing planning / |
Statement of responsibility, etc |
Donald R. Lehmann, Russell S. Winer. |
250 ## - EDITION STATEMENT |
Edition statement |
Seventh edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill Companies, Inc., |
Date of publication, distribution, etc |
c2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 299 pages : |
Other physical details |
illustrations ; |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type |
volume |
Source |
rdacarrier |
490 ## - SERIES STATEMENT |
Series statement |
The Irwin series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: Preface,acknowledgement,about the authors; Chapter 1:Marketing planning -- Chapter 2:Defining the competitive set -- Chapter 3:Industry analysis -- Chapter 4:Competitor analysis -- Chapter 5:Customer analysis -- Chapter 6:Market potentials and sales forecasting -- Chapter 7:Developing marketing strategy; includes appendices |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Deans/Chairperson |
|
Department |
|
Subject Category |
BSBA-Marketing Management |
546 ## - LANGUAGE NOTE |
Language note |
English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Geographic subdivision |
United States |
General subdivision |
Management |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Winer, Russell S. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Type of record |
Reference (MAIN) |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
christy[new] |
Date encoded |
07/12/2014 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
ida[checked and edited] |
Date encoded |
07/23/2015 |