000 -LEADER |
fixed length control field |
01502pam a2200349 a 4500 |
001 - CONTROL NUMBER |
control field |
616456 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150829185232.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
920929s1993 nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
92033438 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
013284852X [paperback] |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
20 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Payne, Adrian |
245 14 - TITLE STATEMENT |
Title |
The essence of services marketing / |
Statement of responsibility, etc |
Adrian Payne |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Prentice Hall, |
Date of publication, distribution, etc |
c1993 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
x, 253 pages : |
Other physical details |
illustrations ; |
Dimensions |
23 cm. |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type |
volume |
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The Essence of management series |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 246-248) and index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: 1 The nature of services marketing -- 2 Services marketing and relationship marketing -- 3 Developing an effective mission -- 4 Services market segmentation -- 5 Positioning and differentiation of services -- 6 The services marketing mix -- 7 Marketing plans for services -- 8 The customer-focused service organization |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Deans/Chairperson |
|
Department |
|
Subject Category |
BSBA-Marketing Management |
546 ## - LANGUAGE NOTE |
Language note |
English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Service industries |
General subdivision |
Marketing. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Type of record |
Reference (MAIN) |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
Girlie [new] |
Date encoded |
08/21/2015 |