| 000 -LEADER |
|---|
| fixed length control field |
01124nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150910161623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150902b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
97897168202[newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Balasan, Ma. Nancy T. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
2014 marketing basics : |
| Remainder of title |
a modular approach / |
| Statement of responsibility, etc |
Ma. Nancy T. Balasan |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Manila, Philippines : |
| Name of publisher, distributor, etc |
Rex Book Store, |
| Date of publication, distribution, etc |
c2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 117 pages ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Module 1: The value of marketing -- Module 2: The environment of business -- Module 3: Market segmentation -- Module 4: Consumer buying behavior -- Module 5: Understanding product -- Module 6: Product pricing -- Module 7: Product distribution -- Module 8: Product promotion -- Module 9: Careers in marketing |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Rex Book Store |
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Filipiniana (Reserve) |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
jesstony[new] |
| Date encoded |
09/02/2015 |
