000 -LEADER |
fixed length control field |
01477cam a2200385 i 4500 |
001 - CONTROL NUMBER |
control field |
376953 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20171005153350.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
790214s1979 ilua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
78061188 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071288385 [paperback] |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
19 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cateora, Philip R. |
245 10 - TITLE STATEMENT |
Title |
International marketing / |
Statement of responsibility, etc |
Philip R. Cateora, Mary C. Gilly, John Graham |
250 ## - EDITION STATEMENT |
Edition statement |
Fourteenth edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxi, 711 pages : |
Other physical details |
illustrations (colored) ; |
Dimensions |
24 cm. |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type |
volume |
500 ## - GENERAL NOTE |
General note |
Includes indexes. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Bibliography: page 716-722. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: Part 1 An overview -- Part 2 The cultural environment of global markets -- Part 3 Assessing global market opportunities -- Part 4 Developing global marketing strategies -- Part 5 Implementing global marketing strategies -- Part 6 Supplementary material |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Deans/Chairperson |
|
Department |
|
Subject Category |
BSBA-Marketing Management |
546 ## - LANGUAGE NOTE |
Language note |
English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
International business enterprises. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gilly, Mary C. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Graham, John L. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
2 |
e |
opcn |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Type of record |
Reference (MAIN) |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
kress[new] |
Date encoded |
09/22/2015 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
Sharyn[checked] |
Date encoded |
09/23/2015 |