| 000 -LEADER |
|---|
| fixed length control field |
01858cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17644006 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160525112331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130208s2013 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013376145 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789712371196 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Badilla, Maricel Gatchalian |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Tourism marketing / |
| Statement of responsibility, etc |
Maricel Gatchalian Badilla |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Manila, Philippines : |
| Name of publisher, distributor, etc |
Rex Book Store, |
| Date of publication, distribution, etc |
c2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 224 pages ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Chapter 1 Tourism Marketing -- Chapter 2 The tourism market and segmentation -- Chapter 3 Tourism and consumer behavior -- Chapter 4 Tourism marketing and the communication process -- Chapter 5 The tourism product -- Chapter 6 Pricing in tourism -- Chapter 7 Tourism promotions 1 -- Chapter 8 Tourism promotions 2 -- Chapter 9 Distributing channels in the tourism industry -- Chapter 10 Digital marketing -- Chapter 11 Relationship marketing -- Chapter 12 Destination branding and marketing -- Chapter 13 The marketing plan -- Chapter 14 What awaits the tourism graduate? -- Chapter 15 Tourism marketing and its future. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
Tourism |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism |
| General subdivision |
Marketing |
| Form subdivision |
Congresses. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/fy14pdf05/2013376145.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origres |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Melen[new] |
| Date encoded |
01/29/2016 |
