| 000 -LEADER |
|---|
| fixed length control field |
01353nam a22003137a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0002254 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160513170000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160328b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9719206101 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing excellence in good times and bad : |
| Remainder of title |
how successful marketing practitioners have survived recession-hit markets and prepared strategy to thrive in the economic upturn / |
| Statement of responsibility, etc |
Edited by: Jose M. Faustino, Josiah L. Go and Eduardo L. Roberto. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Makati City : |
| Name of publisher, distributor, etc |
Philippine Marketing Association, |
| Date of publication, distribution, etc |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
164 pages : |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Marketing and sales framework -- Excellence in consumer durable marketing -- Excellence in fast moving consumer goods marketing -- Excellence in consumer services marketing. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Faustino, Jose M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Go, Josiah L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberto, Eduardo L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Mitch[new] |
| Date encoded |
03/28/2016 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Aillen[checked] |
| Date encoded |
05/10/2016 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Sharyn[checked] |
| Date encoded |
05/13/2016 |
