| 000 -LEADER |
|---|
| fixed length control field |
01558nam a2200349 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00101694 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160701145311.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160621b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
951228s1996 nyu 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0006387357 [newsprint] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NLP |
| Transcribing agency |
NLP |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Al. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Focus : |
| Remainder of title |
the future of your company depends on it / |
| Statement of responsibility, etc |
Al Ries. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
HarperBusiness, |
| Date of publication, distribution, etc |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 304 pages : |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Ramon Tengco collection. |
| 501 ## - WITH NOTE |
|---|
| With note |
ISBN 0-88730-764-7 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Introduction -- 1 The unfocusing of corporate america -- 2 The driving force of globalization -- 3 The driving force of division -- 4 Encouraging signs from the corporate front -- 5 Encouraging signs from the retail front -- 6 A tale of two colas -- 7 The quality axiom -- 8 Finding your word -- 9 Narrowing your scope -- 10 Coping with change -- 11 Divide and conquer -- 12 Building on multistep focus -- 13 Disciplining a dinosaur -- 14 Crossing the trench -- 15 Fifteen keys to a long-term focus. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| Source of acquisition |
Donation |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Success in business. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Sharmine[new] |
| Date encoded |
06/21/2016 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Aillen[checked] |
| Date encoded |
07/01/2016 |
