| 000 -LEADER |
|---|
| fixed length control field |
02674cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
17809582 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230816131600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130712s2015 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013945101 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780133849622 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scarborough, Norman M. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of entrepreneurship and small business management / |
| Statement of responsibility, etc |
Norman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eighth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Pearson Education Inc, |
| Date of publication, distribution, etc |
c2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 704 pages ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Reproduced copy from UC-Main to UC-Banilad |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Section I: The challenge of entrepreneurship -- Chapter 1 : The foundations of entrepreneurship -- Chapter 2: Ethics and social responsibility: doing the right thing -- Chapter 3: Inside the entrepreneurial mind: from ideas to reality -- Section II: The entrepreneurial journey begins -- Chapter 4: Conducting a feasibility analysis and designing a business model -- Chapter 5: Crafting a business plan and building a solid strategic plan -- Chapter 6: Forms of business ownership and buying an existing business -- Chapter 7: Franchising and the entrepreneur -- Section III: Launching the business -- Chapter 8: Building a powerful bootstrap marketing plan -- Chapter 9: E-commerce and the entrepreneur -- Chapter 10: Pricing and credit strategies -- Chapter 11: Creating a successful financial plan -- Chapter 12: Managing cash flow -- Chapter Section IV: Putting the business plan to work: sources of funds -- Chapter 13: Sources of financing: equity and debt -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Subject Category |
BSBA-Marketing Management |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Information technology |
| General subdivision |
Moral and ethical aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business ethics. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cornwall, Jeffrey R. |
| Relator term |
author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origcop |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
jesstony [new] |
| Date encoded |
01/22/2016 |
