| 000 -LEADER |
|---|
| fixed length control field |
02426nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190716184932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171010b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vertudazo, Michelle. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Challenges encountered by travel agencies in Cebu City / |
| Statement of responsibility, etc |
Michelle Vertudazo [and three others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City : |
| Date of publication, distribution, etc |
2017. |
| Name of publisher, distributor, etc |
University of Cebu, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
iv, 85 leaves : |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 501 ## - WITH NOTE |
|---|
| With note |
Thesis (Degree of Bachelor of Science in Tourism) -- University of Cebu-Banilad, 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (leaves 52-54). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary : As the years goes by, travel agencies in Cebu City are growing in numbers and have encountered various challenges such as the development of new technologies, growing competition in the industry, and the threats of terrorism in the country. This study used descriptive research method utilizing search-made questionnaires to gather data to the 80 respondents from the 20 selected travel agencies in Cebu City. To analyze the data, simple percentage, weighted median, Mann-Whitney U and T-Test were computed. The data show that majority of the travel agencies were in sole proprietorship operating for 9 years or more with 1 to 10 employees and an estimated annual income of PHP 250,000 or less. They mainly offer hotel reservation, airline ticketing , tour packaging, ancillary services and shipping line ticketing. The most common challenges encountered by the travel agencies in Cebu City were seasonality, terrorist threats, expensive advertising cost, lots of competitors offering the same products and services, the increasing number of independent travelers and most of the travelers preferred to booked online in order for them to save money. The researchers recommended that an intervention scheme should be implemented for travel agencies to handle effectively and efficiently the challenge they encountered. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
Tourism |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aquino, Mark Lester. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dela Cruz, Karen Mae. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lugo, John Frank III. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Thesis |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Gina[new] |
| Date encoded |
10/10/2017 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Aillen[checked] |
| Date encoded |
10/11/2017 |
