| 000 -LEADER |
|---|
| fixed length control field |
02480nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190710185748.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
171012b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu- Banilad |
| Transcribing agency |
University of Cebu- Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dondoyano, Realyn C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Social media : |
| Remainder of title |
an effective promotional tool in the case of travel agencies / |
| Statement of responsibility, etc |
Realyn C. Dondoyano, Marie Faith Caballes, Kristel Mae Tisado, and Maricar Montebon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City : |
| Date of publication, distribution, etc |
2016. |
| Name of publisher, distributor, etc |
University of Cebu, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 82 leaves : |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 501 ## - WITH NOTE |
|---|
| With note |
Thesis (Bachelor of Science In Tourism) -- University of Cebu- Banilad, 2016. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (leaves 54-57). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: Social media plays a significant roles in many aspects of tourism/specially in information search and decision making behaviors, tourism promotion and focusing on the best practices for interacting with customers. <br/>This study assessed the effectiveness of using social media platforms in promoting and creating awareness to the customers about the travel agency's tour package information. Descriptive-correlation method using the researcher-made questionnaire was used to gather the data. Using the random selection, there were one hundred (100) travel agents in this study. The statistical treatments used for data analysis were simple percentage, weighted mean, and chi-square test of independence. The findings showed that majority of the travel agencies in Cebu City were using Facebook as the main social platform, most of the travel agencies were in the form of corporation and had operated for 6-20 years with 1-10 employees. Social media was moderately effective in terms of social media reach, tour package exposure, convenience, cost, and sales. Therefore, promotional enhancement is needed to ensure the efficiency of social media as a promotional tool for the travel agencies in Cebu City in promoting tour packages. The researchers recommend developing a mobile application for travel agencies in Cebu City. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
Tourism |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Caballes, Marie Faith. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tisado, Kristel Mae. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Montebon, Maricar. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Thesis |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
mariz[new] |
| Date encoded |
10/12/2017 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Aillen[checked] |
| Date encoded |
10/13/2017 |
