| 000 -LEADER |
|---|
| fixed length control field |
01860nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20171013203038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171013b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malapitan, Kate G. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Level of effectiveness in promoting gatubod spring resort using facebook / |
| Statement of responsibility, etc |
Kate G. Malapitan [and three others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City, Philippines : |
| Date of publication, distribution, etc |
c2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
44 leaves : |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 501 ## - WITH NOTE |
|---|
| With note |
Research (Degree of Bachelor of Science in Tourism) -- University of Cebu-Banilad, Cebu City. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: Social media marketing as one of internet marketing helps companies increase their brands visibility and expand customer reach with the social network. The objective of the study is to determine the level of effectiveness of facebook in the marketing and promotion of Gatubod Spring Resort. Descriptive-correlation method using the research-made questionnaire was used to gather the data. The main respondents of this study were 30 employees from Gatubod Spring Resort. The statistical treatments used for data analysis were simple percentage, weighted mean, and chi-square test of independence. The findings showed that the promotion of Gatubod Spring using Facebook is effective in terms of public relations, sales and profit. Therefore, promotional enrichment is needed to ensure the effectiveness of facebook as a promotional tool for promoting Gatubod Spring Resort. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
Tourism |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Surban, Zebahmae |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leyson, Perlie L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quiamjot, John Jacob |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Sharmine[new] |
| Date encoded |
10/13/2017 |
