| 000 -LEADER |
|---|
| fixed length control field |
02544nam a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190716101659.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180119b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu-Banilad |
| Transcribing agency |
University of Cebu-Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doncillo, Justine Mae, |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Factors that influenced customers preferences in choosing between Filipino and Foreign inspired restaurants / |
| Statement of responsibility, etc |
Justine Mae Doncillo [and four others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City : |
| Date of publication, distribution, etc |
2016. |
| Name of publisher, distributor, etc |
University of Cebu, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
83 leaves : |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: By understanding which factors have the most significant impact on restaurant customer's purchase decisions, managers can effectively offer products and services that better satisfy their target customer's needs. The primary purpose of this study was to determine the factors that influenced customer's preferences in choosing between Filipino and foreign-inspired restaurants. The researcher accomplished this study by utilizing a descripitive-correlation research design. A researcher made questionnaire was used in gathering data. The statistical treatment used for analyzing data were weighted mean, and Chi-square test of independence. The researchers conducted the survey at the selected and Filipino, and foreign-inspired restaurant customers at the 2nd level of the terraces, Ayala Center Cebu, with 406 respondents. Majority of the respondents were females 30-41 years old, married, college graduates, and earned between PHP5,000-18,000 per month. The study found that the factors that influenced customer's preferences in choosing between Filipino and foreign-inspired restaurants were the taste of the food, quality, price, costumer's service, and the restaurant's ambiance. The findings of the study showed that there is significant relationship between the respondent's profile and the factors that influenced the customer's preferences in choosing between Filipino and foreign-inspired restaurants. It is concluded that the most influencing factors to the restaurant customers in choosing between Filipino and foreign-inspired restaurant was the taste of the food. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
HRM |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gelig, Maria Fatima, |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quimbo, Glianne, |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trinidad, Mary Frances, |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sabinay, Claret Rose, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Standards |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Sharmine[new] |
| Date encoded |
01/19/2018 |
