| 000 -LEADER |
|---|
| fixed length control field |
01369cam a22003854a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15606852 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160427201322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090131s1999 ph a b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008453554 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9719186003 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
COO |
| Transcribing agency |
COO |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| -- |
lcode |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Go, Josiah. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing plan : |
| Remainder of title |
building the profitable preferred brand / |
| Statement of responsibility, etc |
Josiah Go. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Building the profitable preferred brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[Metro Manila] : |
| Name of publisher, distributor, etc |
Josiah Go, |
| Date of publication, distribution, etc |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 340 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (page. 297-298) and indexes. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Philippines. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| Geographic subdivision |
Philippines |
| Form subdivision |
Marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
pccadap |
| d |
3 |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Reference (MAIN) |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Sharyn[new] |
| Date encoded |
08/01/2014 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
ida[checked and edited] |
| Date encoded |
07/23/2015 |
