| 000 -LEADER |
|---|
| fixed length control field |
02147nam a2200313 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190717102507.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180410b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu- Banilad |
| Transcribing agency |
University of Cebu- Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tariao, Marialle Georgia, |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brand competitiveness of kevlo skinceuticals as a skin care product in Cebu Philippines / |
| Statement of responsibility, etc |
Kimberly Abequibel [and four others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City : |
| Date of publication, distribution, etc |
2017. |
| Name of publisher, distributor, etc |
University of Cebu, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
54 leaves : |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 501 ## - WITH NOTE |
|---|
| With note |
Feasibility Study (Degree of Bachelor of Science in Business Administration) -- University of Cebu- Banilad, 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: The organizations develop brands as a way to create and attract new customer. They may gain trust or customer loyalty if they can differentiate the brand from the competitors. Some of the brands are different in an organization, but by having a strong branding, they can still be able to keep their customers. This study examines the brand competitiveness of Kevlo Skinceuticals, Inc. This focused on why the customers would much prefer Kevlo skin care products than of those other brands. For the purpose of this research, a self-made questionnaire was prepared to gather data. The factors that affect the consumer buying decision are brand characteristics, brand management and brand resonance. It goes to show that the product has met the expectations of the consumers, yet still there are some factors that the firm should consider and enhance to attain certain degree of competitiveness. To increase or widen market coverage, opening store a branch is recommended. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
BSBA-Marketing Management |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cabatingan, Rozette Faye, |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Flordelis, Arvi Mari, |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Paglalunan, Diana Jane, |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Abequibel, Kimberly, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Thesis |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
mariz[new] |
| Date encoded |
04/10/2018 |
