| 000 -LEADER |
|---|
| fixed length control field |
02424nam a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190716134501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180429b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu- Banilad |
| Transcribing agency |
University of Cebu- Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bontilao, Rogia Vejie, |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Customer preferences in choosing a restaurant that offers a Filipino cuisine / |
| Statement of responsibility, etc |
Rogia Vejie Bontilao [and three others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cebu City : |
| Date of publication, distribution, etc |
2017. |
| Name of publisher, distributor, etc |
University of Cebu, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 63 leaves : |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 501 ## - WITH NOTE |
|---|
| With note |
Thesis (Degree of Bachelor of Science in Hotel and Restaurant Management) -- University of Cebu-Banilad, 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (leaves 43-47). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Summary: By understanding which have the most significant impact on restaurant customers purchase decision,managers can effectively offer products and services that better satisfy their target customers needs based on the results. The primary purpose of this study was to determine the customer preferences in choosing a restaurant that offers a Filipino cuisine. The researchers utilized a descriptive-correlation research design and researcher-made questionnaire were used in gathering data. The statistical treatment used for analyzing data were Kendall's Tau-b and Cramer's V, and chi-square test of independence. The survey was conducted at the Kuya J located at the 2nd level of the terraces, Ayala Center Cebu,with 150 respondents. Majority of the respondents were females and married. The study found out that the customers preferences in choosing a restaurant that offers a Filipino cuisine were the taste of foods . quality , price, customers service,and restaurant ambiance. The findings of the study showed that there is no significant relationship between the respondents profile and the customers preferences in choosing a restaurant that offers a Filipino cuisine. It is concluded that the most influencing factor of customer preferences in choosing a restaurant that offers a Filipino cuisine was the taste of the food. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Deans/Chairperson |
|
| Department |
|
| Subject Category |
HRM |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
De las Pobres, Elaiza Joy, |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Solon, Jude Kent, |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Borres, Rosanna, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Thesis |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
mariz[new] |
| Date encoded |
04/29/2018 |
