Customers preferences in choosing a food stall / (Record no. 8261)

000 -LEADER
fixed length control field 02476nam a2200325 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190716134301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180429b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency University of Cebu- Banilad
Transcribing agency University of Cebu- Banilad
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Maunes, Dencel,
245 ## - TITLE STATEMENT
Title Customers preferences in choosing a food stall /
Statement of responsibility, etc Spencer Canoog [and three others].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cebu City :
Date of publication, distribution, etc 2017.
Name of publisher, distributor, etc University of Cebu,
300 ## - PHYSICAL DESCRIPTION
Extent iv, 57 leaves :
Other physical details illustrations ;
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type volume
501 ## - WITH NOTE
With note Thesis (Degree of Bachelor of Science in Hotel and Restaurant Management) -- University of Cebu- Banilad, 2017.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (leaves 45-47).
520 ## - SUMMARY, ETC.
Summary, etc Summary: In light of the current trend, food markets catering food stalls have been a big hit these days. Sugbo Mercado is a famous place for food stall. Furthermore, respondents profile and the significant differences between the profile and preferences in choosing a food stall are identified. This study utilized a descriptive survey method using a researcher-made questionnaire. Statistical treatments used for data analysis were simple percentage distributions that are the nominal measures,and median for the means and chi sqaure for determining the relationship between customers demographic profile and their preferences in choosing a food stall. The 140 respondents were the customers who have tried and eaten at Sugbo mercado and tambayan sa Lacion. The respondents are made to check between four numerical scales with the equivalent qualitative statements. Based on the result of the study the findings showed that the most important factor that can affect the customers preferences is the customers service with the highest median and mean result and it is followed by price promotion, setting, food type and ambiance. Therefore, by understanding the customers preference we can know what their likes and dislikes are and through this, we can improve the food stalls which will result in gaining more patrons.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Deans/Chairperson
Department
Subject Category HRM
546 ## - LANGUAGE NOTE
Language note English
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gomez, James Christopher,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Canoog, Spencer,
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nolasco, Carmel Grace,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Type of record Thesis
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Encoded by mariz[new]
Date encoded 04/29/2018
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Encoded by crislyn[new]
Date encoded 06/19/2019
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Encoded by Charmaine[edited]
Date encoded 06/22/2019
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Library Location Shelving location Date acquired Source of Acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Other Library Location
          College Library Periodicals 23/11/2017 Donated by: Ms. Grace Rusiana.   T M44cu 2017 3UCBL000025039 29/04/2018 29/04/2018 Thesis UCBL_MAIN

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