| 000 -LEADER |
|---|
| fixed length control field |
01720cam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2528364 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20141124185819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
930907s1992 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
93119141 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0029170451 [hardbound] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FTV |
| Transcribing agency |
FTV |
| Modifying agency |
DLC |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original and/or intermediate translations of text |
fre |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kapferer,Jean-Noël. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic brand management : |
| Remainder of title |
new approaches to creating and evaluating brand equity / |
| Statement of responsibility, etc |
Jean-Noël Kapferer ; [translated by Philip Gibbs]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
The Free Press, |
| Date of publication, distribution, etc |
c1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 341 pages : |
| Other physical details |
illustrations : |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 213-218) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Part I: Understanding brands: 1. What's in a brand? the logic of branding -- 2. Brand identity -- 3. Sources of identity -- Part II: Brand management; 4. Creating a brand -- 5. Managing the time factor : identity and change -- 6. Brand extension -- 7. Brand-product relationships -- 8. The brand portfolio -- 9. Going international -- Part III: The brand in perspective; 10. Brand, products, enterprise and institution -- 11. Financial evaluation of brands. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
3 |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Reference (MAIN) |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
jane[new] |
| Date encoded |
08/02/2014 |
