| 000 -LEADER |
|---|
| fixed length control field |
01430nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180606132222.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180606b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8176493775 [paperback] |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
University of Cebu- Banilad |
| Transcribing agency |
University of Cebu- Banilad |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dunn, Jim. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Successful public relations : |
| Remainder of title |
the insider's way to get successful media coverage / |
| Statement of responsibility, etc |
Jim Dunn. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Viva Books Private Limited, |
| Date of publication, distribution, etc |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
153 pages : |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type |
volume |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: 1 The nature of public relations -- 2 The role and function of a pro -- 3 Costing PR -- 4 How to deal with the media - Dunn's golden rules -- 5 Setting up and operating the PR office -- 6 Preparing feature articles -- 7 Public relations photography -- 8 Press conferences, media events and interviews -- 9 Effective PR use of radio and television -- 10 PR on small budget -- 11 New product launches -- 12 Crisis public relations: how to handle emergencies -- 13 Case history I: the chief executive's approach to PR -- 14 Case histories II - VII. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Purchase price |
Rs. 175.00 |
| Deans/Chairperson |
|
| Department |
General Education |
| Subject Category |
General Education : Sociology |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Type of record |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Encoded by |
Charmaine[new] |
| Date encoded |
06/06/2018 |
