000 -LEADER |
fixed length control field |
02236cam a22004217i 4500 |
001 - CONTROL NUMBER |
control field |
17852554 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190711121711.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130814s2013 at a 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2013400422 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789814687379 [newsprint] |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kaser, Ken, |
245 10 - TITLE STATEMENT |
Title |
Advertising and sales promotion / |
Statement of responsibility, etc |
Ken Kaser. |
250 ## - EDITION STATEMENT |
Edition statement |
Philippine edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Singapore : |
-- |
Philippines : |
Name of publisher, distributor, etc |
Cengage Learning, |
Date of publication, distribution, etc |
c2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 461 pages : |
Other physical details |
illustrations ; |
Dimensions |
29 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type |
volume |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
1st Philippine reprint 2015. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Contents: Chapter 1 What is advertising -- Chapter 2 Consumer behavior -- Chapter 3 The basics of marketing -- Chapter 4 Product and price planning -- Chapter 5 Distribution planning -- Chapter 6 Promotion planning -- Chapter 7 Advertising media -- Chapter 8 Effective advertising and sales promotion -- Chapter 9 Communicating effective advertising and promotional messages -- Chapter 10 Management of effective advertising -- Chapter 11 Consumer-oriented advertising and sales promotion -- Chapter 12 The economics of advertising -- Chapter 13 Legal and ethical issues affecting advertising -- Chapter 14 Advertising in a multicultural market -- Chapter 15 Planning your future in advertising. |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Deans/Chairperson |
|
Department |
|
Subject Category |
BSBA-Marketing Management |
546 ## - LANGUAGE NOTE |
Language note |
English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Promotion. |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1403/2013400422-b.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1403/2013400422-d.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1403/2013400422-t.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
origres |
d |
4 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Type of record |
Book |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
Charmaine[new] |
Date encoded |
10/16/2018 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Encoded by |
Aillen[checked] |
Date encoded |
07/11/2019 |