University of Cebu-Banilad Library catalog › Details for: Basic understanding to hospitality and tourism marketing with IMC /

Normal view MARC view ISBD view

Basic understanding to hospitality and tourism marketing with IMC / Evelyn O. Velasco, Daryl A. Javier, Enrique Perez.

By: Velasco, Evelyn OContributor(s): Javier, Daryl A | Perez, Enrique SMaterial type: Text

TextPublisher: Manila : Unlimited Books Library Services and Publishing Inc., c2017Description: viii, 134 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719654681 [paperback]Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing

Contents:

Contents: Unit 1: Overview of hospitality and tourism industry -- Unit 2: Introduction to hospitality and tourism marketing -- Unit 3: Tourism promotions -- Unit 4: Steps in hospitality and tourism marketing plan -- Unit 5: Hospitality and tourism marketing trends.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Book	Filipiniana	338.47910688 V54 2017 (Browse shelf)	Available		3UCBL000025523