Basic understanding to hospitality and tourism marketing with IMC / Evelyn O. Velasco, Daryl A. Javier, Enrique Perez.
Material type: TextPublisher: Manila : Unlimited Books Library Services and Publishing Inc., c2017Description: viii, 134 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719654681 [paperback]Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingItem type | Current location | Call number | Status | Date due | Barcode |
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Book | Filipiniana | 338.47910688 V54 2017 (Browse shelf) | Available | 3UCBL000025523 |
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338.4764795599 Y26 2001 Getting started in the food service industry : | 338.4791 L61 2007 Introduction to tourism : | 338.47910285 R61 2015 Management information system in tourism & hospitality industry / | 338.47910688 V54 2017 Basic understanding to hospitality and tourism marketing with IMC / | 338.5 M33 2016 Microeconomics : | 338.5 Sa75 2010 An introduction to microeconomics with taxation and agrarian reform : | 338.64209599 L47 2007 Learning from small businesses : |
Includes bibliographical references.
Contents: Unit 1: Overview of hospitality and tourism industry -- Unit 2: Introduction to hospitality and tourism marketing -- Unit 3: Tourism promotions -- Unit 4: Steps in hospitality and tourism marketing plan -- Unit 5: Hospitality and tourism marketing trends.
Tourism
English
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