Marketing for hospitality and tourism / edited by Gerald Ross.
Material type: TextPublisher: New York, NY : Larsen & Keller, c2018Description: vii, 245 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781635498684 [paperback]Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | MarketingItem type | Current location | Call number | Status | Date due | Barcode |
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Book | 647.940688 M34 2018 (Browse shelf) | Available | 3UCBL000025581 |
Include index.
Contents: Chapter 1 Marketing strategy for hospitality sector -- Chapter 2 Marketing ideas for hospitality -- Chapter 3 Tourism marketing through print media -- Chapter 4 Internet marketing for tourism.
HRM
English
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