University of Cebu-Banilad Library

Strategic marketing management / Francis B. Banaag, Nemesio Barboza, Rome Sheriff G. Montoya.

By: Banaag, Francis B [author.]Contributor(s): Barboza, Nemesio | Montoya, Rome Sheriff GMaterial type: TextTextPublisher: Manila, Philippines : Unlimited Books Library Services & Publishing Inc., c2018Description: viii, 164 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719654995 [newsprint]Subject(s): Marketing -- Management | Strategic planning
Contents:
Contents: Chapter 1 Introduction to strategic marketing management exercise -- Chapter 2 Marketing analysis exercise -- Chapter 3 Analysis of marketing situation exercise -- Chapter 4 Formulating marketing strategies exercise -- Chapter 5 Product and branding exercise -- Chapter 6 Pricing strategies exercise -- Chapter 7 Distribution strategies exercise -- Chapter 8 Promotional strategies exercise -- Chapter 9 Implementing and managing marketing plan.
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Item type Current location Call number Status Date due Barcode
Book Book
Filipiniana 		658.802 B22 2018 (Browse shelf) Available 3UCBL000025559

Includes bibliographical references.

Contents: Chapter 1 Introduction to strategic marketing management exercise -- Chapter 2 Marketing analysis exercise -- Chapter 3 Analysis of marketing situation exercise -- Chapter 4 Formulating marketing strategies exercise -- Chapter 5 Product and branding exercise -- Chapter 6 Pricing strategies exercise -- Chapter 7 Distribution strategies exercise -- Chapter 8 Promotional strategies exercise -- Chapter 9 Implementing and managing marketing plan.

BSBA-Marketing Management

English

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