Business policy and strategy / Dr. Marivic Flores.
Material type:
TextPublisher: Intramuros, Manila : Unlimited Books Library Services & Publishing, c2017Description: viii, 175 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719654643 [newsprint]Subject(s): Strategic planning| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Filipiniana | 658.4012 F66 2017 (Browse shelf) | Available | 3UCBL000025564 |
Includes bibliographical references.
Contents: Chapter 1 Basic concepts in business policy and strategy -- Chapter 2 Corporate governance and social responsibility -- Chapter 3 Environmental scanning and industry analysis -- Chapter 4 Strategy formulation -- Chapter 5 Strategy implementation -- Chapter 6 Strategic human resource management -- Chapter 7 Evaluation and control -- Chapter 8 Industry trends -- Chapter 9 Cases in business policy issues.
BSBA-Marketing Management
English

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