Consumer behavior : a practical approach to consumer understanding / Pedrito Real Pereda, Purisima Pedrialva Pereda, Raymundo P. Arcega.
Material type:
TextPublisher: Manila : Unlimited Books Library Services & Publishing Inc., c2015Description: xvi, 267 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9789719654049 [paperback]Subject(s): Consumer behavior| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Filipiniana | 658.8342 P41 2015 (Browse shelf) | Available | 3UCBL000025550 |
Include bibliographical references.
Contents: Chapter 1 Introduction to consumer behavior -- Chapter 2 Consumer processing and involvement -- Chapter 3 Consumer memory and product knowledge -- Chapter 4 Consumer motivation and comprehension -- Chapter 5 The consumer attention, beliefs and attitudes -- Chapter 6 Persuasive communication and consumer behavior -- Chapter 7 Consumer decision making process -- Chapter 8 Consumer satisfaction and brand loyalty -- Chapter 9 Consumer behavior and its environment -- Chapter 10 The influence of the family and social groups -- Chapter 11 The channel of distribution and electronic commerce -- Chapter 12 Social responsibility and consumer behavior.
BSBA-Human Resouce Development Management
English
There are no comments on this title.