Professional selling / Angelita Ong Camilar-Serrano.
Material type: TextPublisher: Manila, Philippines : Unlimited Books Library Services & Publishing Inc., c2018Description: x, 296 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214270194 [newsprint]Subject(s): SellingItem type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | Filipiniana | 658.85 Se68 2018 (Browse shelf) | Available | 3UCBL000025540 |
"OBE approach" -- Cover.
Includes bibliographical references.
Contents: Chapter 1 Professional selling overview -- Chapter 2 Trust and sales ethics -- Chapter 3 Communication skills in selling -- Chapter 4 Knowing buyers -- Chapter 5 Prospecting and preparing sales dialogue -- Chapter 6 Sales dialogue and presentation planning -- Chapter 7 Dealing sales resistance and earning commitment -- Chapter 8 Intensifying customer relationships.
BSBA-Marketing Management
English
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