University of Cebu-Banilad Library catalog › Details for: Fundamentals of advertising /

Normal view MARC view ISBD view

Fundamentals of advertising / Ruby F. Alminar-Mutya, DBA.

By: Mutya, Ruby F. Alminar [author.]Material type: Text

TextPublisher: Intramuros, Manila : Unlimited Books Library Services and Publishing Inc., c2017Description: iv, 217 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 97897195654797 [paperback]Subject(s): Advertising | Advertising -- Problems, exercises, etc

Contents:

Contents: Chapter 1 Introduction to advertising -- Chapter 2 The advertising media: broadcast -- Chapter 3 The advertising media : print -- Chapter 4 The advertising media : out of home and direct response -- Chapter 5 Other elements of the marketing communications: promotional mix -- Chapter 6 Effective advertising and its legal environment -- Chapter 7 The emerging interactive media.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Book	Filipiniana	659.1 M98 2017 (Browse shelf)	Available		3UCBL000025538

Browsing College Library shelves, Shelving location: Filipiniana Close shelf browser

Previous				No cover image available No cover image available				Next
Previous	658.91 M47 2004 Textbook and reviewer of management services, part 1 /	658 Si11 2010 Management values, principles and culture /	658 V56 2006 Nursing management towards quality care /	659.1 M98 2017 Fundamentals of advertising /	659.11 Su82 2010 Sustainable employment relationships /	664.07 Ab15 2015 Food chemistry with basic nutrition :	665.3 D36 2005 Kapwa :	Next

"OBE approach" -- Cover.

Includes bibliographical references.

BSBA-Marketing Management

English

There are no comments on this title.

to post a comment.