Macro perspective of tourism and hospitality / authored and edited by 3G E-Learning] ;[editors : Aleksandar Mratinkovic, Dan Piestun, Hazem Shawky Fouda, Felecia Killings, Dr.Sandra El Hajj, [and six others].
Material type:
TextPublisher: New York : 3G E-Learning, c2019Description: xiv, 257 pages : illustrations ; 1 DVDContent type: text Media type: unmediated Carrier type: volumeISBN: 9781984624710 [paperback]Subject(s): Tourism | Hospitality industry| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
338.47910688 M24 2019 (Browse shelf) | Available | 3UCBL000025621 |
with DVD.
Includes bibliographical references and index.
Contents: Chapter 1 Globalization agenda in tourism -- Chapter 2 The influences of marketing on travel, tourism and hospitality -- Chapter 3 Marketing communications -- Chapter 4 Global branding -- Chapter 5 Destination image and ecotourism -- Chapter 6 Competitive analysis of resorts : a strategic perspective.
HRM
English
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