University of Cebu-Banilad Library

(Book with DVD)

Includes bibliographical references and index.

Contents: Chapter 1. Sustainability in the hospitality industry -- Chapter 2. Environmental management in hospitality industry -- Chapter 3. Food and beverage operation -- Chapter 4. Hospitality strategic management -- Chapter 5. Brand strategy in hotel industry -- Chapter 6. Green marketing in hospitality industry -- Chapter 7. Greening the hotels: energy-efficiency and conservation -- Chapter 8. Event management in hospitality.

Summary: Event management is predominantly about creating an experience. Bearing in mind that first impressions last, it is important when embarking on any event regardless of its scale to take the correct approach and use the right techniques to ensure that your event is successful. Event planning involves organizing and arranging all of the many details that go into an event, such as promotion, birthday party, or fundraiser. Event planning businesses themselves are varied, and planners are usually people who started their careers in one particular aspect of special events. Some may have branched off from catering companies to planning entire events. Effective management helps supply chain project managers to consider all the possible events that may cause the supply chain to fail or bottleneck. Supply chain event management is interrelated and coordinated rather than linear, like supply chain management tends to be. Instead, it looks at the supply chain as one organization and each transaction as an event.

HRM

English