Principles of marketing / Roberto G. Medina.
Material type:
TextPublisher: Manila : Rex Book Store, c2008Edition: Revised editionDescription: xv, 326 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 9789712352423 [paperback]Subject(s): MarketingDDC classification: | Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Filipiniana (Reserve)
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College Library Filipiniana (Reserve) | Fil. 658.8 M46 2008 (Browse shelf) | c.1 | Available | 3UCBL000026060 | |
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Filipiniana (Reserve)
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College Library Filipiniana (Reserve) | Fil. 658.8 M46 2008 (Browse shelf) | c.2 | Available | 3UCBL000026583 | |
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Filipiniana (Reserve)
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College Library Filipiniana (Reserve) | Fil. 658.8 M46 2008 (Browse shelf) | c.3 | Available | 3UCBL000026597 | |
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Filipiniana (Reserve)
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College Library Filipiniana (Reserve) | Fil. 658.8 M46 2008 (Browse shelf) | c.4 | Available | 3UCBL000026582 | |
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Filipiniana (Reserve)
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College Library Filipiniana (Reserve) | Fil. 658.8 M46 2008 (Browse shelf) | c.5 | Available | 3UCBL000020029 | |
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Filipiniana (Reserve)
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College Library Filipiniana (Reserve) | Fil. 658.8 M46 2008 (Browse shelf) | c.6 | Available | 3UCBL000020027 | |
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Filipiniana (Reserve)
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College Library Filipiniana (Reserve) | Fil. 658.8 M46 2008 (Browse shelf) | c.7 | Available | 3UCBL000022693 | |
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Filipiniana (Reserve)
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College Library Filipiniana (Reserve) | Fil. 658.8 M46 2008 (Browse shelf) | c.8 | Available | 3UCBL000021844 |
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| Fil. 658.5 R44 2022 Management science / | Fil. 658.5 R44 2022 Management science / | Fil. 658.8 L29 2001 Principles of marketing / | Fil. 658.8 M46 2008 Principles of marketing / | Fil. 658.8 M46 2008 Principles of marketing / | Fil. 658.8 M46 2008 Principles of marketing / | Fil. 658.8 M46 2008 Principles of marketing / |
Includes bibliographical references and index.
Chapter 1. An overview of marketing -- Chapter 2. Consumer behavior -- Chapter 3. The buying behavior of organizational markets -- Chapter 4. Market segmentation and targeting -- Chapter 5. Marketing research and information systems -- Chapter 6. The product -- Chapter 7. The price -- Chapter 8. Markerting channels -- Chapter 9. Physical distribution -- Chapter 10. Retailing and wholesaling -- Chapter 11. Personal sellihg -- Chapter 12. Adverstising, public relations, and sales promotion -- Chapter 13. Services marketing and non-business marketing -- Chapter 14. International marketing -- Chapter 15. Marketing planning and control -- Chapter 16. Marketing and society -- Chapter 17. Mini-Cases.
Adult
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
English
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