Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.
Material type: TextPublisher: Boston, Mass. : McGraw-Hill, Irwin, c2002Edition: Sixth editionDescription: xxxvii, 710 + various pages colored, illustrations ; 29 cm. + 1 computer optical disc (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volumeISBN: 0072320540 [paperback]; 0072455780 [paperback]Subject(s): Industrial management | Business | Business -- Vocational guidanceDDC classification:Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | 650 N53 2002 (Browse shelf) | c.1 | Available | 3UCBL000001592 | ||
Book | 650 N53 2002 (Browse shelf) | c.2 | Available | 3UCBL000001591 |
CD Supplementary: Understanding business
Includes bibliographical references and indexes.
Contents: Part 1: Business trends: cultivating a business in diverse, global environments -- Part 2: Business ownership: starting a small business -- Part 3: Business management: empowering employees to satisfy customers -- Part 4: Management of human resources: Motivating employees to produce quality goods and services -- Part 5: Marketing: development and implementing customer-oriented marketing plans -- Part 6: Decision making: managing information -- Part 7: Managing financial resources -- Includes Appendices
System requirements for accompanying computer disc: IBM PC, oe 100% compatible with a Pentium/90 MHz processor , 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5.0 or higher.
Donation 0 BSBA-Marketing Management
Donation 0 BSBA-Marketing Management
English
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