Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

By: Nickels, William GContributor(s): McHugh, James M | McHugh, Susan MMaterial type: TextTextPublisher: Boston, Mass. : McGraw-Hill, Irwin, c2002Edition: Sixth editionDescription: xxxvii, 710 + various pages colored, illustrations ; 29 cm. + 1 computer optical disc (4 3/4 in.)Content type: text Media type: unmediated Carrier type: volumeISBN: 0072320540 [paperback]; 0072455780 [paperback]Subject(s): Industrial management | Business | Business -- Vocational guidanceDDC classification:
Contents:
Contents: Part 1: Business trends: cultivating a business in diverse, global environments -- Part 2: Business ownership: starting a small business -- Part 3: Business management: empowering employees to satisfy customers -- Part 4: Management of human resources: Motivating employees to produce quality goods and services -- Part 5: Marketing: development and implementing customer-oriented marketing plans -- Part 6: Decision making: managing information -- Part 7: Managing financial resources -- Includes Appendices
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Item type Current location Call number Copy number Status Date due Barcode
Book Book
650 N53 2002 (Browse shelf) c.1 Available 3UCBL000001592
Book Book
650 N53 2002 (Browse shelf) c.2 Available 3UCBL000001591

CD Supplementary: Understanding business

Includes bibliographical references and indexes.

Contents: Part 1: Business trends: cultivating a business in diverse, global environments -- Part 2: Business ownership: starting a small business -- Part 3: Business management: empowering employees to satisfy customers -- Part 4: Management of human resources: Motivating employees to produce quality goods and services -- Part 5: Marketing: development and implementing customer-oriented marketing plans -- Part 6: Decision making: managing information -- Part 7: Managing financial resources -- Includes Appendices

System requirements for accompanying computer disc: IBM PC, oe 100% compatible with a Pentium/90 MHz processor , 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5.0 or higher.

Donation 0 BSBA-Marketing Management

Donation 0 BSBA-Marketing Management

English

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