Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublisher: Singapore : Pearson Education South Asia Pte Ltd, c2017Edition: Fifteenth edition ; Global editionDescription: 714 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789813131514 [newsprint]Subject(s): Marketing -- Management| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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658.8 K84 2017 (Browse shelf) | Available | 3UCBL000026299 |
Includes bibliographical references and indexes.
Contents: Part 1 Understanding marketing management -- Part 2 Capturing marketing insights -- Part 3 Connecting with customers -- Part 4 Building strong bands -- Part 5 Creating value -- Part 6 Delivering value -- Part 7 Communicating value -- Part 8 Conducting marketing responsibly long-term success.
1,393.00 BSBA-Marketing Management
English
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