Hospitality sales and marketing : an evolutionary journey with Howard Feiertag / Howard Feiertag.
Material type:
TextPublisher: Oakville, ON, Canada : Palm Bay, Florida, USA : Apple Academic Press, c2021Description: xxxiv, 683 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 9781774634622 [paperback]Subject(s): Hospitality industry -- MarketingDDC classification: 338.4791068 F32 2021 | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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College Library | 338.4791068 F32 2021 (Browse shelf) | Available | 3UCBL000026513 |
Includes bibliographical references and index.
Contents: 1 General manager's involvement with sales -- 2 Developing leads and prospects for hospitality sales -- Chapter 3 The working of a hotel property sales operation -- 4 Techniques for increasing sales -- Chapter 5 Working with group markets -- Chapter 6 The travel agent and the leisure travel market -- Chapter 7 Sales planning and sales calls -- Chapter 8 Hospitality sales training -- Chapter 9 The negotiation process in sales -- Chapter 10 Attributes of successful salespersons -- Chapter 11 Helpful tips for hotel sales staff -- Chapter 12 Action plans for marketing and sales -- Chapter 13 Working on contracts for groups -- Chapter 14 Everyone at a property is involved in sales -- Chapter 15 A professional approach to hospitality sales along with networking -- Chapter 16 Understanding the features of your product, especially F&B -- Chapter 17 HR in connection with sales staff employment.
Rene Osorno HRM and Tourism HRM
English
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