Consumer behaviour / Zubin Sethna and Jim Blythe.
Material type:
TextPublisher: Los Angeles : SAGE, c2019Edition: Fourth editionDescription: xxiii, 549 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781526450012 [paperback]Subject(s): Consumer behaviorDDC classification: 658.8342 Se75 2019 | Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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College Library | 658.8342 Se75 2019 (Browse shelf) | Available | 3UCBL000026538 |
Management and Business Studies.
Includes bibliographical references and index.
Contents: Part One: Consumer behaviour in context -- Chapter 1: Understanding consumer behaviour -- Chapter 2: Decisions, behaviours and interactions -- Chapter 3: Innovation and digital technologies -- Chapter 4: Consumption in B2C vs. B2B -- Chapter 5: Consumer journeys through the gardens of technology -- Part Two: Consumers as individuals (The psychological issues) -- Chapter 6: Drive, motivation and hedonism -- Chapter 7: The self and personality -- Chapter 8: Perception -- Chapter 9: Learning and knowledge -- Chapter 10: Attitude formation and change -- Part Three: Consumers as social actors (The sociological issues) -- Chapter 11: Reference groups -- Chapter 12: Age, gender and familial roles -- Chapter 13: Culture and social mobility -- Chapter 14: Ethical consumption -- Chapter 15: Sustainable consumption.
Christopher Biore Business and Accountancy BSBA-Marketing Management
English
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