Consumer behaviour / Zubin Sethna and Jim Blythe.
Material type: TextPublisher: Los Angeles : SAGE, c2019Edition: Fourth editionDescription: xxiii, 549 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781526450012 [paperback]Subject(s): Consumer behaviorDDC classification: 658.8342 Se75 2019Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | College Library | 658.8342 Se75 2019 (Browse shelf) | Available | 3UCBL000026538 |
Browsing College Library shelves Close shelf browser
658.8342 P44 2008 Consumer behavior & marketing strategy / | 658.8342 P44 2009 Consumer behavior and marketing strategy / | 658.8342 P44 2010 Consumer behavior & marketing strategy / | 658.8342 Se75 2019 Consumer behaviour / | 658.83420973 H31 2010 Consumer behavior : | 658.8343 L64 2011 Brandwashed : | 658.8343 R54 2009 The best of marketing Rx : |
Management and Business Studies.
Includes bibliographical references and index.
Contents: Part One: Consumer behaviour in context -- Chapter 1: Understanding consumer behaviour -- Chapter 2: Decisions, behaviours and interactions -- Chapter 3: Innovation and digital technologies -- Chapter 4: Consumption in B2C vs. B2B -- Chapter 5: Consumer journeys through the gardens of technology -- Part Two: Consumers as individuals (The psychological issues) -- Chapter 6: Drive, motivation and hedonism -- Chapter 7: The self and personality -- Chapter 8: Perception -- Chapter 9: Learning and knowledge -- Chapter 10: Attitude formation and change -- Part Three: Consumers as social actors (The sociological issues) -- Chapter 11: Reference groups -- Chapter 12: Age, gender and familial roles -- Chapter 13: Culture and social mobility -- Chapter 14: Ethical consumption -- Chapter 15: Sustainable consumption.
Christopher Biore Business and Accountancy BSBA-Marketing Management
English
There are no comments on this title.