Research methods for modern business environment / author and editor by Surbhi Jain.
Material type: TextPublisher: Canada : Society Publishing, c2018Description: ix, 209 pages : chiefly color illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781773613000 [hardbound]Subject(s): Business -- Research | Dissertations, Academic -- Authorship | Business writing | Research, IndustrialDDC classification: 658.0072 J19 2018Item type | Current location | Call number | Status | Date due | Barcode |
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Book | College Library | 658.0072 J19 2018 (Browse shelf) | Available | 3UCBL000026550 |
Includes index.
Contents: 1 The global impact of business research -- 2 The importance of ethics -- 3 Research concepts and processes -- 4 Types of data sources -- 5 Designing a research project -- 6 Sampling -- 7 Hypothesis testing and statistical analysis -- 8 Effective report writing and oral presentation.
Christopher Biore Business and Accountancy BSBA-Marketing Management
English
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