Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin.
Material type:
TextPublisher: Singapore : Pearson Education South Asia Pte Ltd, c2017Edition: Fourth edition, Global edition, Philippine editionDescription: 565 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789813131774 [newprint]Other title: Entrepreneurship and small business managementSubject(s): Small business -- Management | Entrepreneurship | New business enterprises -- Management| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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College Library | 658.022 M33 2017 (Browse shelf) | Available | 3UCBL000026290 |
"Original edition, Entrepreneurship: starting & operating a small business, global edition, 4th edition, 9781292097411 by Steve Mariotti and Caroline Glackin, published by Pearson Education Limited, Copyright © 2016 Pearson Education Limited."--Title page verso
"Special price edition"--Back cover.
"For use in the Republic of the Philippines only"--Back cover.
Includes index.
Includes bibliographical references, glossary, and index.
Table of Contents: Chapter 1 Entrepreneurs recognize opportunities -- Chapter 2 The business plan: road map to success -- Chapter 3 Creating business from opportunity -- Chapter 4 Exploring your market -- Chapter 5 Developing the right marketing mix and plan -- Chapter 6 Smart selling and effective customer service -- Chapter 7 Understanding and managing start-up, fixed, and variables costs -- Chapter 8 Using financial statements to guide a business -- Chapter 9 Cash flow and taxes -- Chapter 10 Financing strategy & tactics -- Chapter 11 Addressing legal issues and managing risk -- Chapter 12 Operating for success -- Chapter 13 Management, leadership, & ethical practices -- Chapter 14 Franchising, licensing, and harvesting: cashing in your brand.
BSBA-Marketing Management
English
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