Principles of product management / Diane Smith.
Material type:
TextPublisher: New York, NY 10017, USA : Clanrye International, c2022Description: vi, 238 pages ; illustrations, with cdContent type: text Media type: unmediated Carrier type: volumeISBN: 9781647261962Subject(s): Product management | Marketing management| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Reference (MAIN)
|
658.5 Sm51 2022 (Browse shelf) | Available | 3UCBL000026409 |
Includes bibliographical references and index.
Table of contents: Chapter 1 Product Management: an introduction -- Chapter 2 Strategic product management -- Chapter 3 Product development and marketing -- Chapter 4 Industrial Design: An overview -- Chapter 5 Computer automation in design -- Chapter 6 Packaging and labeling.
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
English
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