University of Cebu-Banilad Library

Includes index.

Table of contents: Chapter 1 Introduction to network marketing -- Chapter 2 Microblogging -- Chapter 3 Services marketing -- Chapter 4 Search engine optimization: SEO -- Chapter 5 Online advertising -- Chapter 6 Email marketing.

Summary: Social-media is not only a communication tool for enjoyment, but it is also a vital tool for marketing strategies in business world. The technology has leverage innovative modes of socializing, from facebook to twitter, man has become more social than ever before. But is the social media only limited to networking with the friends and reference groups or is more to it. This has been a big challenge for marketers to understand this consumer behavior. Since the interactions between people on these media are not only limited to personal chats but also include sharing experiences about purchases, preferences for brands and personal feelings about products. The tools are approaches for communicating with customers have changed greatly with the emergence of social media; therefore, businesses must learn how to use social media in a way that is consistent with their business plan. This is especially true for companies striving to gain a competitive advantage. This books examines current trends that focus on the use of social media as an extension of marketing strategy. In response to its growing acceptability, popularity and impact the businesses are also turning to social media to market, promote their products and to interact with their customer and understand their changing needs and behavior. Social media marketing can no longer be disassociated from a company's overall marketing strategy, forcing them to adopt not only a data-driven approach but also a test-and-learn mindset that can handle an ever-changing environment.

Biore, Christopher College of Business and Accountancy BSBA-Marketing Management ₱ 2,962.50

English