University of Cebu-Banilad Library

Includes bibliographical references and index.

Table of contents: Chapter 1 Introduction to entrepreneurship -- Chapter 2 Entrepreneur -- Chapter 3 Business opportunity identification -- Chapter 4 Preparing a business plan -- Chapter 5 Financing the new venture -- Chapter 6 Entrepreneurship as innovation and problem solving.

Summary: Social media is a new concept that has changed the face value of the business environment and the strategy it has been operating. In current days, every business needs to get hold of their resources to be continued in the market and with assimilation of the social media in the business contour; the entrepreneurs are competent to gain access to resources more than earlier times. The accomplishment of the social media in the business sector has also assisted to manage their worthiness, grow strategic partnerships and improve their contact with suppliers and clients. It has become more significant and challenging for business persons and marketers to better understand the efficacy of social media as a communicating and marketing tool and how they can extensively able to grow their market sector with the assistance of social media also. Social media is contributing a major role in promoting entrepreneurship because the more the product will be known to the customers the better it will create the target audience for the entrepreneurship and ultimately gives rise to the business. Entrepreneurial opportunities are important for entrepreneurs looking to start a business because business creation is a process of identifying and exploiting potential opportunities. Thus, identifying and capturing opportunities is fundamental to the entrepreneurship process. However, this process is often challenging for entrepreneurs as they try to create their own businesses and increase financial perforance.

₱ 2,962.50 Biore, Christopher College of Business and Accountancy BSBA-Marketing Management

English