University of Cebu-Banilad Library catalog › Details for: Advertising concepts and applications /

Normal view MARC view ISBD view

Advertising concepts and applications / authored and edited by 3G E-learning LLC.

By: 3G E-learning LLC, author and editorMaterial type: Text

TextPublisher: New York, United States of America : 3G E-learning LLC, c2021Description: xiv, 354 pages : illustrations, with cdContent type: text Media type: unmediated Carrier type: volumeISBN: 9781984646927Subject(s): Advertising concepts | Application | Products

Contents:

Table of contents: Chapter 1 Introduction to advertising -- Chapter 2 Advertising plan -- Chapter 3 Advertising design -- Chapter 4 Advertising and sales promotion -- Chapter 5 Economic and social effects of advertising -- Chapter 6 Ethics in advertising -- Chapter 7 Copywriting.

Summary: Summary: A modern human being lives in a world governed by different brands of goods and services consumption which literally become a religion of our time. This ideology is created through various promotional techniques designed to convince us that if we consume certain products our life will be better, happier and more successful. Nowadays everyone is influences by advertising and we do not even realize how it affects us. Advertising is a means of communication with the users of a product or service. We are living in the age of advertisements. Wherever we cast glance we see around us advertisements. It plays an important role in the modern world of trade and business. Even the smallest or the biggest traders use the techniques to advertise their goods and commodities. Nowadays our world has become very competitive. Everybody wants to be number one in the race of competition. So it proves to be very helpful to traders and businessman. Advertisements had become necessary in every walk of life. Nowadays, there is an enterprise that never would apply this tool to promote their services or products. Any, even the single company wanting to enter to the market and growing is forced to use the tool which id advertising.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 6 )
Comments ( 0 )

Item type	Current location	Call number	Status	Date due	Barcode
Reference (MAIN)		659.2 A77 2021 (Browse shelf)	Available		3UCBL000026423

with cd.

Includes bibliographical references and index.

Summary: A modern human being lives in a world governed by different brands of goods and services consumption which literally become a religion of our time. This ideology is created through various promotional techniques designed to convince us that if we consume certain products our life will be better, happier and more successful. Nowadays everyone is influences by advertising and we do not even realize how it affects us. Advertising is a means of communication with the users of a product or service. We are living in the age of advertisements. Wherever we cast glance we see around us advertisements. It plays an important role in the modern world of trade and business. Even the smallest or the biggest traders use the techniques to advertise their goods and commodities. Nowadays our world has become very competitive. Everybody wants to be number one in the race of competition. So it proves to be very helpful to traders and businessman. Advertisements had become necessary in every walk of life. Nowadays, there is an enterprise that never would apply this tool to promote their services or products. Any, even the single company wanting to enter to the market and growing is forced to use the tool which id advertising.

Biore, Christopher College of Business and Accountancy BSBA-Marketing Management ₱ 4,275.00

English

There are no comments on this title.

to post a comment.