Global advertising / Emily Peterson.
Material type:
TextPublisher: New York : Larsen and Keller Education, c2022Description: viii, 233 pages : illustrations, with cdContent type: text Media type: unmediated Carrier type: volumeISBN: 9781641729451 [paperback]Subject(s): advertising | industrial publicity | communication in marketing | sales promotion | advertisers | advertising agencies | communication| Item type | Current location | Call number | Status | Date due | Barcode |
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Reference (MAIN)
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659.1 P44 2022 (Browse shelf) | Available | 3UCBL000026421 |
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| 659.1 H11 2018 Advertising & promotion / | 659.1 K48 2013 Advertising for people who don't like advertising / | 659.1 On3 2000 The science of advertising, book 1 / | 659.1 P44 2022 Global advertising / | 659.1 R44 2001 Positioning : | 659.1 Sc27 2000 The science of advertising, book 1 / | 659.13 M49 2003 Copywriting for the electronic media : |
with cd.
Includes bibliographical references and index.
Table of contents: Chapter 1 Advertising and its types -- Chapter 2 Understanding advertising management -- Chapter 3 Diverse approaches to advertising -- Chapter 4 Brand building -- Chapter 5 Understanding advertising campaign.
Biore, Christopher College of Business and Accountancy BSBA-Marketing Management
English
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