The effectiveness of utilizing social media in the hotel operations in Cebu City / Kirch Gift Codilla, Joanne Kate Montes, Joven Pepito, Mechelle Mae Vercide, Irene Mair Osorno

By: Codilla, Kirch Gift [author.]Contributor(s): Montes, Joanne Kate [author.] | Pepito, Joven [author.] | Vercide, Mechelle Mae [author.]Material type: TextTextPublisher: Cebu City, Philippines : University of Cebu - Banilad, C2022Description: xi, 84 pages : color illustrationContent type: text Media type: unmediated Carrier type: volumeSubject(s): Social media | Effectiveness | Brand awareness | Customer service | Hotel reputation | Hotel industry
Contents:
Chapter 1 The problem and its scope -- Chapter 2 Presentations, analysis of date -- Chapter 3 Summaries, findings, conclusions and recommendations.
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Thesis Thesis College Library
Periodicals
T C64th 2022 (Browse shelf) Not for loan 3UCBL000027231

Includes references.

Chapter 1 The problem and its scope -- Chapter 2 Presentations, analysis of date -- Chapter 3 Summaries, findings, conclusions and recommendations.

Osorno, Rene College of Hospitality Management HRM

English

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